To start a label amidst the multitude of fashion stores and clothing brands that already exist out there can be daunting. 'How to start a clothing company and not fail' is a question that arises in the minds of many fashion startups. This is where marketing can really help. Read and learn some tips on how to market your clothing brand. Define Yourself What is your brand about, what is the story, what are you selling and who exactly are you selling to? This goes back to our previous article where we discussed 'Knowing Your Market and Identifying Your Brand'.Our brand is HongYu Apparel,we're a garment manufacturing company that focuses on clothing for women, men and children. As this serves as the foundation of your label, you will need to establish this before marketing your products. The fashion industry has something for almost everyone, but there are ways to be noticed if you are creative. The narrower your brand's position and ideal customer, the easier it ...
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